How One Man Turned $200 into $10 Million
Research has always been fun for me, even before Google. When I was writing my first book, Customer Loyalty: How to Earn It, How To Keep It, Google didn’t exist. …
Persuasive Case Studies
People love case studies for two key reasons: (1) It gives them a proven road-map and (2) It gives them hope! …
Five Customer Questions
Five Customer Questions To Deliver Customer Value in the Digital Age …
Accountability
Accountability for Leaders — Customer Data is King …
Defining Worth-It Benefits
Know Each Scorecard Holder's Biggest Worth-It Benefits …
Competitors Are Alway Lurking
To prevent your best customer from switching, you must continually pass the Worth-It Test …
The Last Mile Matters
AMAZON: In the Digital World, The Last Mile Matters …
Personalized Digital Experiences
A Personalized Digital Experience Is Vital to Driving Loyalty, Survey Reveals …
Your Customer’s Search Intent
What's Your Customer's Search Intent? …
Early Design Decisions
Use Online Tools to Shepherd Early Design Decisions …
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