Persuasive Case Studies

Persuasive Case Studies

To Create a Digital Case Study Marketing Strategy That Converts

People love case studies for two key reasons: (1) It gives them a proven road-map and (2) It gives them hope!

Thanks for these expert tips.


  1. Choose a success story that is closely related to your potential customer. …
  2. Identify the key points of the case study and use storytelling. …
  3. Highlight the great results. …
  4. Explore different types of design. …
  5. Ask for feedback!

This is a post as part of my blog series about Earning Customer Loyalty in a Digital World.  Along with sharing what I know, I’ll be reaching out to experts for their tips on making the most of digital platforms. Whether you are a solo contributor, small to medium-size business owner or play a role on a Corporate Team (or some combination), I’ll be writing with you in mind. LinkedIn, Instagram, Facebook, Facebook Marketplace, Twitter, etc.—there’s lots to learn!

And, readers, please let me hear from you — Many of you are thought leaders and experts in your own field. Please share your knowledge and call me out when I have something wrong. That way, we can be on this learning journey together!

Your positivity is contagious! Help to create a great workplace culture.