Persuasive Case Studies
To Create a Digital Case Study Marketing Strategy That Converts
People love case studies for two key reasons: (1) It gives them a proven road-map and (2) It gives them hope!
Thanks crazyegg.com for these expert tips.
Lessons
- Choose a success story that is closely related to your potential customer. …
- Identify the key points of the case study and use storytelling. …
- Highlight the great results. …
- Explore different types of design. …
- Ask for feedback!
This is a post as part of my blog series about Earning Customer Loyalty in a Digital World. Along with sharing what I know, I’ll be reaching out to experts for their tips on making the most of digital platforms. Whether you are a solo contributor, small to medium-size business owner or play a role on a Corporate Team (or some combination), I’ll be writing with you in mind. LinkedIn, Instagram, Facebook, Facebook Marketplace, Twitter, etc.—there’s lots to learn!
And, readers, please let me hear from you — Many of you are thought leaders and experts in your own field. Please share your knowledge and call me out when I have something wrong. That way, we can be on this learning journey together!