Who are your MVCs?
Our digital world makes it easy for your best customers to “Search-and-Switch
(Check out my book, Taming The Search-and-Switch Customer) [link](https://www.amazon.com/Search—Switch-Customer-Compulsion—Compare/dp/0470345047/ref=asap_bc?ie=UTF8) Above all, you must insulate your best customers from leaving!
- Identify the 20% of your customers producing 80& of your revenue.
- Create a “Surprise and Delight” plan for each of them.
- For example, send flowers on a wedding anniversary.
- Avoid the obvious holidays.
- Do something nice for their child.
- It is about getting personal.