Is it worth it?
“I Just Want To Know What Else Is Out There”
That’s what your best customers tell themselves when they type your competitor’s name into a search box. It happens all the time and there is a remedy:
Your Value Proposition must be so strong that your constantly pass what I call “The Worth It” Test.
- Are your brand’s benefits so clear that your customers can easily articulate them to others?
- In your customer’s mind, does your brand’s benefits far outweigh the minuses so they consistently buy from you again and again?
- In other words, you beat out your competitors every time.
- But here’s the catch: Your customer’s definition of “value” is always changing because the market is always changing. This means you and your team must constantly be sharpening the saw. Your ability to get and keep high-caliber customers depend on it!