Is it worth it?

Is it worth it?

“I Just Want To Know What Else Is Out There”

That’s what your best customers tell themselves when they type your competitor’s name into a search box. It happens all the time and there is a remedy:

Your Value Proposition must be so strong that your constantly pass what I call “The Worth It” Test.


  1. Are your brand’s benefits so clear that your customers can easily articulate them to others?
  2. In your customer’s mind, does your brand’s benefits far outweigh the minuses so they consistently buy from you again and again?
  3. In other words, you beat out your competitors every time.
  4. But here’s the catch: Your customer’s definition of “value” is always changing because the market is always changing. This means you and your team must constantly be sharpening the saw. Your ability to get and keep high-caliber customers depend on it!

This is a post as part of my blog series about Earning Customer Loyalty in a Digital World.  Along with sharing what I know, I’ll be reaching out to experts for their tips on making the most of digital platforms. Whether you are a solo contributor, small to medium-size business owner or play a role on a Corporate Team (or some combination), I’ll be writing with you in mind. LinkedIn, Instagram, Facebook, Facebook Marketplace, Twitter, etc.—there’s lots to learn!

And, readers, please let me hear from you — Many of you are thought leaders and experts in your own field. Please share your knowledge and call me out when I have something wrong. That way, we can be on this learning journey together!

Be willing to put yourself on the line.