Customers and Geysers

Customers and Geysers

Customers are a lot like geysers…

They both are prone to erupt!

Lessons

  1. On the surface, things appear calm….but below things may be brewing.
  2. Cultivate multiple “Champions” across an account to keep you the know.
  3. In the digital age, an email can never trump a hand-written note.
  4. Getting on a plane and meeting face-to-face is important. Reading body language, having eye-contact…..still rule the day.

This is a post as part of my blog series about Earning Customer Loyalty in a Digital World.  Along with sharing what I know, I’ll be reaching out to experts for their tips on making the most of digital platforms. Whether you are a solo contributor, small to medium-size business owner or play a role on a Corporate Team (or some combination), I’ll be writing with you in mind. LinkedIn, Instagram, Facebook, Facebook Marketplace, Twitter, etc.—there’s lots to learn!

And, readers, please let me hear from you — Many of you are thought leaders and experts in your own field. Please share your knowledge and call me out when I have something wrong. That way, we can be on this learning journey together!

Following the herd is the road to nowhere.