Customers and Geysers
Customers are a lot like geysers…
They both are prone to erupt!
Lessons
- On the surface, things appear calm….but below things may be brewing.
- Cultivate multiple “Champions” across an account to keep you the know.
- In the digital age, an email can never trump a hand-written note.
- Getting on a plane and meeting face-to-face is important. Reading body language, having eye-contact…..still rule the day.
This is a post as part of my blog series about Earning Customer Loyalty in a Digital World. Along with sharing what I know, I’ll be reaching out to experts for their tips on making the most of digital platforms. Whether you are a solo contributor, small to medium-size business owner or play a role on a Corporate Team (or some combination), I’ll be writing with you in mind. LinkedIn, Instagram, Facebook, Facebook Marketplace, Twitter, etc.—there’s lots to learn!
And, readers, please let me hear from you — Many of you are thought leaders and experts in your own field. Please share your knowledge and call me out when I have something wrong. That way, we can be on this learning journey together!