Competitors Are Alway Lurking
To prevent your best customer from switching, you must continually pass the Worth-It Test
[ ] Are your brand benefits so clear that your customers can easily articulate them to others?
[ ] In your customer’s head, does you brand’s perceived pluses outweighs the minuses so that a buyer will choose you brand, again and again, over a host of competitors?
[ ] In today’s Digital World, acing the #TheWorth-It Test is mandatory. Your ability to get and keep your best customers depend on it.
Lessons
- The marketplace is alway changing and new competitors are a fact of life.
- This means you must constantly “refresh” your brand with rich, differentiated benefits that repeatedly prove your product or service’s superiority to the competition and acing #The Worth-It Test.
- Are you effectively communicating these benefits to key decision makers.
- Are you alert to who is “out” and who is “in” as key decision makers?
- At best, you are likely preoccupied with creating and delivering value, and negligent about communicating that value.
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In my next blog, I’ll write about common communication traps in the Digital World…..stay tuned.
And always…..thanks for reading!
This is a post as part of my blog series about Earning Customer Loyalty in a Digital World. Along with sharing what I know, I’ll be reaching out to experts for their tips on making the most of digital platforms. Whether you are a solo contributor, small to medium-size business owner or play a role on a Corporate Team (or some combination), I’ll be writing with you in mind. LinkedIn, Instagram, Facebook, Facebook Marketplace, Twitter, etc.—there’s lots to learn!
And, readers, please let me hear from you — Many of you are thought leaders and experts in your own field. Please share your knowledge and call me out when I have something wrong. That way, we can be on this learning journey together!