The Buyer’s POV
About five years ago, I discovered the Vonlane Luxury bus that runs between major Texas cities.
As I write this, I am traveling from Houston to Austin. The bus is pure comfort . On this trip, Joy, is my attendant. Ann is the bus driver. Their motto is “luxury on Wheels.”
A welcome video greets you on arrival and tells you have to get WiFi. (if you have ridden before, the Wifi remembers your device. A lovely announcer explains other “Rules for the road.”
Most people are courteous and do not make phone calls, but are cautioned on Welcome Video to keep them short and use their “library” voice.
On this trip, lunch was an option: I had a choice of salads (Chicken Ceasar is my favorite) assorted wraps and sandwiches most any water or soda you want. The snack basket is circulated by the attendant and she encourages me to take of the treats home.
The Vonlane offer blankets, a lap desk and the comfortable leather chair fully reclines for a snooze. This Vonlane picks up at the Hyatt Regency (Hous you off the Hyatt in Austin.
Fares are reasonable.
Lessons
- Vonlane discovered and an under-served market.
- Your show your driver’s license on boarding but none of the security requirements when you fly.
- Reresvations are easily changed.
- Word-of-mouth is very favorable.
- The experience is consistent. Repeat customers flourish
This is a post as part of my blog series about Earning Customer Loyalty in a Digital World. Along with sharing what I know, I’ll be reaching out to experts for their tips on making the most of digital platforms. Whether you are a solo contributor, small to medium-size business owner or play a role on a Corporate Team (or some combination), I’ll be writing with you in mind. LinkedIn, Instagram, Facebook, Facebook Marketplace, Twitter, etc.—there’s lots to learn!
And, readers, please let me hear from you — Many of you are thought leaders and experts in your own field. Please share your knowledge and call me out when I have something wrong. That way, we can be on this learning journey together!