What I’m Grateful For This July 4th

Dear Friends,

The Fourth of July has a special place in my heart. 

This year, George Washington and General Robert Herres come to mind.

As our history teachers taught us…. Washington was our first President, Commander-in-Chief of the Continental Army during the American Revolutionary War, and one of the Founding Fathers of the United States. He presided over the convention that drafted the United States Constitution, which remains the supreme law of our land.

My late friend and generous sponsor, Four-Star General Robert Herres, then USAA Chairman, graciously wrote the Foreword of the second edition of my book, Customer Loyalty.  General Washington was the focus of his comments. Here’s an excerpt:

“Years ago, I read a comment by George Washington on the “essential characteristics or traits of the general officers of the Continental Army: character, professional ability, integrity, prudence and loyalty. Many times since, I have thought how timeless and relevant this formula is—not just for military people, but for people in the business world and, in fact, in any professional endeavor. In the language of his day, General Washington spoke of the importance of competence (professional ability), good judgment (prudence), and the enduring virtues of character, integrity and loyalty. Reflecting on these qualities, it seems to me that the first four attributes when acquired and sustained will ultimately inspire the latter: the precious but elusive presence of loyalty.”

This Fourth of July I give thanks to God for the competence, prudence, character, integrity and loyalty that Washington modeled and instilled into our Continental Army. They made grave sacrifices that drove the birth of our great country.

I am also indebted to General Herres for his loyalty and deep service to our country and for his invaluable contributions to my life.

Happy 4th of July!